Meet Lelliott
I'm an artist, brand director, and sometimes co-founder. Thirty years in founder-led businesses. My job is to see what’s possible, name it, and hand it back in the many forms businesses can thrive on.
Artist and brand director. One practice.
Thirty years building brands people belong to. SAINT, co-founded, nothing to five million. Knog, as CMO, two hundred thousand to ten million in two years. Crumpler, three million euros to nineteen, and twenty-five stores across Europe.
I believe this. The brands that make a difference don't respond to their moment, they become part of it, they're built from inside the culture they immersed in rather than studied from the outside it, and that's the whole difference between a business and a brand that defines its time.
I'm a catalyst. I work with founders to find the thing that's already in the room, and build it into something people can't look away from.
For me, my art and my commercial work are the same practice with different expressions, both of them are about seeing a moment for what it actually is and making something that belongs to it.